RatRace Productions Case Study.

RatRace needed a visual identity that could speak directly to a young, creative audience; one that felt culturally credible enough to attract serious artists, managers, and producers, while reflecting the multidisciplinary nature of the company and its founders.

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Deliverables

Logo & brand mark, Colour palette, Typography system, Iconography & Website design.

Collage of various artistic and fashion photography, including black-and-white and color images of people, abstract designs, and text in different styles.

Research

Research drew from the visual culture surrounding independent music — zines, club nights, music press, and artist-led brands.

Colour Palette

Image showing a linear gradient with distinct color sections labeled by their hexadecimal color codes: white (#FFFFFF), light gray (#ABADB3), red (#A11212), dark gray (#2C2C2C), and black (#000000).

Typography

The typefaces chosen for RatRace were selected to reflect the energy and character of the brand. Drawing from Art Deco and retro typographic traditions, the goal was to strike a balance between visual artistry and clean legibility, letterforms that feel distinctive without sacrificing clarity.

Text with the words: 'logo: Greate' followed by a heading that says 'Headings: Anton' and a paragraph labeled 'Paragraphs: Epilogue'.
Logo for ReRRee Productions with stylized white text on a black background.

The mark was designed to feel bold and immediately readable — enough character to stand alone, without needing supporting elements to carry it. Explorations moved between type-led and mark-led directions before landing on a solution that works across all scales and applications.

Logo for R. Lee Productions featuring a black standing dog with a plaid pattern on its body and long legs, set against a dark red background with the text 'r.lee productions' beneath.
A black and white logo featuring a stylized rat with a human body wearing pants. The rat is positioned above bold text that reads 'RESOLVE' and smaller text below it saying 'productions'.
A black cat with a human body wearing black gloves and boots, walking on white blocks with the words 're agency productions' on a gray background.